With much cereal competition focusing on children and parents, Cap’n Crunch took the approach of re-inventing itself as a lifestyle brand focused on millennial men by effectively driving brand relevance, awareness and love through innovative partnerships, content and collaborative programming.

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Cap'n Crunch launched a co-produced six-episode spoof talk-show style digital web series called The Earliest Show, co-hosted by comedians Ben Schwartz (Sonic The Hedgehog, Parks and Rec, House of Lies) and Lauren Lapkus (Orange is the New Black, The Wrong Missy).

 

We helped support Kith and Funny or Die partnerships with the rebrand creating premium mailer kits for media.

Role: Associate Creative Director

Agency: FleishmanHillard

Project Type: Premium Mailer