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Challenge:

Develop the most captivating digital experience so that even a small fruit can take over the Big Game. This was the agency's 8th Super Bowl Campaign with Avocados From Mexico and my 5th so we needed to raise the bar. The was the biggest scale with more activations than any of our previous Super Bowl work.

Role: Creative Director

Agency: 270B

Project Type: Digital Campaign

Campaign Lockup

Project Features:

  • Technology Strategy

  • 3D Design & Rendering

  • Web Design & Development

  • Augmented Reality

  • Community Management

  • AI Integration

  • Music Production

  • Photography

  • Video

Digital Experience Environment Sketches to Final Renders

Genius Music Lab

A.I. Avocado Intelligence

Tree of Goodness

Recipe Photography

Used in the Commercial Spot

Recipe Videos

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