Growing up around Chicago and living there for many years brought the feels for this project.

 

This was a throwback high-end custom media mailer kit created for Gatorade in celebration of their 50th anniversary. It featured the casing replicating the original vintage Gatorade Can.

 

The interior was skinned with a timeline graphic of important moments in Gatorade history, limited edition throwback flavor (MJ's favorite flavor) bottle wrapped in Anniversary label, and a light activated video player that played their 50th Anniversary TV spot.