When this project came through my doors and thinking of the opportunities we had to promote this initiative, my mind went to the consumer and what is something that the majority of customers receive other than napkins. One I got the data on on my straws Mcdonald' produces, I immediately saw this was the right path for this project. Since straws already resembles the shape of a pencil, it was a no brainer as that to be the leading graphic element.

 

Straw wrapper graphics were created for McDonald’s to promote their tuition assistance program for employees.

 

170 million wrappers were produced for this campaign and rolled out nation-wide at the beginning of the back-to-school season.