Digital Rebrand
Challenge:
NatureSweet®, the number one selling brand in snack tomatoes, is known for their award-winning quality of greenhouse grown produce, and their belief that having a transformative impact on the agricultural industry starts with their own people.
With the launch of their new cucumber and pepper product lines and a new brand identity to encompass them, it was time for a website revamp.
Keys to success included activating their new branding, search engine optimization, and highlighting their Raised Right message. To ensure we designed a site that met customers’ needs, we started with an in-depth user experience exploration to understand the information they were looking for and what drove engagement on site.
Role: Creative Director
Agency: 270B
Project Type: Experience Design / UX / UI
Results
As a result of our partnership, NatureSweet® site has seen a 40% increase in brand pageviews, a decrease of 15% in bounce rate, and 10,000 lead conversions in just the first 2 months.
40%
15%
10K
increase in
brand pageviews
Decrease in
bounce rate
Lead conversions
in just the first
2 months
Design Process:
We leveraged these learnings to develop new wireframes that better showcased key messages and encouraged brand exploration. With wireframes complete, we created captivating designs with the new look and feel and brought them to life in development.
Key Updates Included
Added new category pages to showcase the different product lines and highlight the various use cases and product benefits.
Added new category pages to showcase the different product lines and highlight the various use cases and product benefits.
Expanded the Raised Right page on the company mission to improve the lives of agricultural workers across North America.
Created Associate profile pages with a comment board to showcase the awesome messages consumers write to our associates thanks to our Associates under the lid program.
Improved ecomm experience to allow more users to shop directly on the website or find produce in stock nearest to them.
