More Taste, Less Waste Campaign
More Taste, Less Waste campaign got nutrition forward consumers to re-think the nutrition power and possibilities of Quaker Oats.
Partnering with the James Beard Foundation, the campaign put a spotlight on the issue that wasted food is wasted nutrition and how oats can be great substitutes in unexpected recipes. The campaign resulted in 192 million impressions, 3.5 million which came from the sizzle video featuring Chef Marco Canora.
Role: Associate Creative Director
Agency: FleishmanHillard
Project Type: Campaign
Campaign Sizzle Video
This cookbook features French Paper Co.’s Speckletone Kraft 100% recycled paper line, extra thick case bound covers with circular die-cut on the front and double wire-o black metal binding, topped with Soft Touch coating.