More Taste, Less Waste campaign got nutrition-forward consumers to rethink the nutrition power and possibilities of Quaker Oats.

 

Partnering with the James Beard Foundation, the campaign put a spotlight on the issue that wasted food is wasted nutrition and how oats can be great substitutes in unexpected recipes. The campaign resulted in 192 million impressions, 3.5 million which came from the sizzle video featuring Chef Marco Canora.