UX Strategy & Design,
Content Creation
Challenge:
How do you launch a site for a start-up when the product is still in development and assets are limited?
We really had to craft the story we wanted to tell from the ground up. The clients put a lot of trust in us with the visual I sold in which was a great creative expression to have minimal guardrails. There is also a really great story underneath all the cool surface amazement when dealing with robotics. We have the opportunity to continue that arch after site launch and I'm eager to share when the time is ready.
Our approach and anchor to this whole project is consumer mindset to determine outcomes. Start-ups, especially one dealing with complex machinery, need capital and investors to grow the product into its potential and we thought of those needs every step of the way.
Role: Creative Director
Agency: 270B
Project Type: UX Design & Asset Creation
Rebranding Consideration
Project Features:
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Integrated Site Ideation
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Creative Direction & Copywriting Foundation
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Web Design & Development
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Technology Strategy
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3D Design & Rendering
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Photography
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Video Editing
Asset Creation
We took design CAD files and brought RoboTire's product to life through 3D modeling and animation. We are now able to output any angle or action without ever having to turn on a camera. Sometimes I had to get "creative" when mapping out the motion sequence for our hero videos. My daughter's Legos lent a helping hand in this creation that also helped the 3D artists understand the direction more clear.
Final Hero Video Assets
Executive Headshots
I wanted to do a style that fit the aesthetic of the site so we went with duo tone gel lights in their brand colors to achieve this look.
