This was a very interesting project. New Business projects can be a scramble while you juggle client work. We were brought into Sargento's RFP process and we went all out. We created proof-of-concept campaign elements such as 2 videos, swag and other materials.

​

The video concept was a The Office satire to bring awareness to Sargento's new morning snacking product. I served as a concept writer, assistant director and designer. All the "actors" you are seeing were FH employees most of which had no prior acting experience.