Authentic Inspirations Social Campaign
Challenge:
Concept and create a compelling social campaign to feature new menu items and Uncle Julio's made-from-scratch brand vision.
To tell the From Scratch story, we leveraged photo and video content as authentic as the Uncle Julio’s dishes themselves. We captured video and photos in Michoacan, the birthplace of carnitas – a key menu item in Uncle Julio’s new street tacos – and the main source for the Hass avocados used in Uncle Julio’s new Tableside Guacamole. We utilized this footage to create a series of long-form, short-form, GIF, and static content across social media to drive engagement with the brand's story.
Role: Creative Director
Agency: 270B
Project Type: Social Campaign
Campaign Lockup
Results
122K
114K
Impressions for Tacos Wave 1
Reach Tacos Wave 1
Uncle Julio's: Authentic Inspirations
Project Features:
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Digital Strategy
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Integrated Campaign Ideation
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Art Direction & Copywriting
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Video Production & Editing
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Motion Graphics
Social Paid Media
